social game

Popcap Social Gaming Research: the wrong way?

February 28th, 2010 | Author: Simon

A recent research about social gaming was conducted by Information Solutions Group for the american casual game developer/publisher, Popcap Games. Survey has been completed by United States and United Kingdom members of Toluna’s Internet ePanel between 7^th and 12^th january 2010. Of the 1202 respondents, 900 were from the US (67%), while 402 were from the UK (33%).

Here are some selected informations about it:

—> 58% of social game players in the UK are women, as are 54% of those in the US.

—> There is two big major categories of social game players: single people with no children (28%) and married people with children living at home (28%).

—> Social game players’ average age in the UK is 38, which is far more younger than the 48 year old average in the US. As you can see on the graph below, 46% of americans are 50 or older, that is twice as much as UK players (23%), whereas only 15% of americans are under the age of 30, while they are twice as much in UK (31%).